Embedded Files
skills, guidance and support for women 18+ joining the workforce through entrepreneurship
Market Research | The Secret Ingredient for Business Success
Market Research | The Secret Ingredient for Business Success
Know Your Competition
Know Your Competition
Understanding Market Research and Market Analysis
Understanding Market Research and Market Analysis
What Is Market Research?
What Is Market Research?
Market research is the process of gathering information about your target customers, competitors, and industry to understand what people want and how your business can meet their needs.
It helps entrepreneurs answer questions like:
Who are my potential customers?
What problems do they need solved?
How much are they willing to pay?
What trends are shaping my industry?
There are two main types:
Primary Research: You collect new information yourself — such as through surveys, interviews, focus groups, or social media polls.
Secondary Research: You use existing data — such as reports, articles, government data, and online tools — to understand your market size and trends.
Examples of Market Research Tools:
Google Trends – shows what people are searching for
U.S. Census Data – provides demographic information
Ubersuggest – shows keyword and search data
SurveyMonkey – create your own customer surveys
Why it matters:
Market research helps you make informed decisions about your product, pricing, marketing, and where to find customers — saving time and money as you grow.
What Is Market Analysis?
What Is Market Analysis?
Market analysis takes the information from your research and helps you interpret what it means for your business.
It’s about identifying patterns, opportunities, and challenges within your market so you can plan strategically.
Market analysis usually includes:
Industry Overview: The size, growth, and trends of your industry
Target Market: Your ideal customer — demographics, lifestyle, and behavior
Competitive Analysis: Who your competitors are and what makes you different
Market Size & Potential: How many people could buy from you and the value of the market
Pricing & Positioning: How you compare to others in your space
Why it matters:
Market analysis turns data into strategy — helping you refine your business idea, attract customers, and communicate your value to investors, lenders, or partners.
Who Is Your Competition
Eight key strategies to overcome your competition and stand out in a crowded market.
Market Research: Worksheet
Determine Your Target Market
ZoomProspector.com is a U.S. national site selection portal that allows a user to search for communities and/or properties based on MANY variables. https://zoomprospector.com/.
Here is the direct link for Marin County https://zoomprospector.com/communities/ca/county/marin/06041
Data USA puts public US Government data in your hands: https://datausa.io/
Here is the direct link for Marin County
https://datausa.io/profile/geo/marin-county-ca#demographics
Census Reporter is an independent project to make it easier for journalists to write stories using information from the U.S. Census bureau.
Here is the direct link for Marin County
https://censusreporter.org/profiles/05000US06041-marin-county-ca/
Market Analyses And Research
This video shares 5 fast, easy, free, but most important of all, proven and profitable market research strategies that you can use right now and that are going to help you figure out exactly what to do, how to do it, and who to do it for in order to give you and your business the best chance of success possible. Check out the Hub Spot Market Research guide
Because in today’s hyper-competitive business world, identifying, targeting, and reaching your ideal target market is your business’s first, and maybe even most important marketing goal. After all, people can’t buy from you if they don’t know you exist. And people won’t buy from you if they don’t know why they should care.
Google Trends
What is Google Trends and how to use it for your marketing strategy? In this video we'll go through this free tool from Google, highlighting its most interestign features and how you can take advantage of it to create your keyword research and content plan. Check it out here.
Page updated
Google Sites
Report abuse